- Famous Trails was founded in 1970 as one of the first family camping brands in the United States;

- Originally based in San Diego, its stylized deer logo has been unchanged for decades and has appeared on thousands of tents, backpacks, sleeping bags, and other accessories;

- The company has sponsored many events over the years, including the American Everest Expedition in 1989 which utilized FT fleece outerwear.

- Today, Famous Trails products include bags, garments, footware, wristwatches, and consumer electronics.  It is sold through better retailers around the world.